On November 6, 2021, the La Nouvelle Famille hosting 800-square-foot flagship store in Shenzhen Luohu Baoneng Center Global Summary met with everyone for the first time, providing consumers with a full-scene in-depth experience of the living hall, the La Nouvelle Famille adheres to the brand concept of 3H Ease of Life, with the theme of [New Retail Life Ease Station], opened a new journey
Nowadays, consumers’ sense of experience of loungewear is not only limited to the clothing itself, but more of a life concept, that establishes a user experience center, a member club, so that users can become members, get respect and experience a kind of quality life in the whole scene.
The story begins from here, constantly exploring the most representative of the current state of life and the wearing experience, we shape the space through clothing, interpret the style through the atmosphere, and discover the self-symbol in the power of positive, the story always has its ups and downs, and we believe that our story, too, will be in it.
Here, the ideal life is traceable, time and space are free, and you can find your own rhythm – the new immersive space of the La Nouvelle Famille hopes to bring you such an experience.
New Retail Super Member Club
Three values of becoming a Super Member
Mr. Ma Bin, the soul of La Nouvelle Famille brand, is not only the advocate of loungewear culture, but also the leader of the emerging business model of loungewear, and the “super membership model” proposed by Mr. Ma Bin brings the best solution for the loungewear entity to break the game. It also brings better consumption experience for consumers.
Less profit and more sales
Become a super member benefits one
Save more money for members
Become a super member benefits of two
Through the customer profile and big data of purchasing habits
Create more good products for our members, using our original design
Make customers more beautiful, more interesting, more healthy
Become a Super Member Benefits No.3
Provide the best service and experience
Monthly salon activities for members from time to time, holding life knowledge lectures
and quality of life experience, such as flower arrangement, childcare, beauty, dressing, parenting
health, friendship, cross-industry alliance, etc. …..
New retail super member selection
The La Nouvelle Famille with a full range of product design, designer brands Home – Holiday – Health 3H lifestyle channel new retail and supply chain platform three points for the strategy to support the entire store profitability, to meet the pursuit of love, freedom, health people and services, to meet the daily home, vacation, sports, life wear, to achieve the ultimate pursuit of people with the heart, with the desire, with the lifestyle ……
Daily Life categories
(home classic vacation leisure light sports) health bra socks underwear underwear home shoes towels vacation shoes vacation hat vacation bag warmth swimwear aromatherapy ……
One Store More One Live Stream – Live Streaming Traffic
Create a live channel, so that products are better exposed on the Internet to generate sales, the
Let the entity store focus on accurate traffic to improve performance; have fans, upgrade to a network of stores
A store multi community services (including live), can be suitable for the current human nature of the “influenced” lifestyle, through close communication with users and the value of information to touch sales.
To store online mall to do up must have live channel tools, through the live product exposure, and finally link to store mall transactions.
Welcome to join the “Super Member Alliance” of La Nouvelle Famille Family
Step into the comfort of the new retail store experience together.
Welcome to visit
La Nouvelle Famille, 3007, 3/F, BaoNeng Global Club, LuoHu, Shenzhen